DrinksWine In Germany To 2013 - Aarkstore Enterprise Market Reserach Report
Introduction
This databook provides key data and information on the wine market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on four categories: still wine, sparkling wine, champagne and fortified wine
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
The market for wine in Germany decreased at a compound annual growth rate of 0.6% between 2003 and 2008.
The still wine category led the wine market in Germany, accounting for a share of 84.2%.
Leading players in German wine market include Reh Kendermann GmbH Weinkellerei, Racke GmbH & Co KG and Moselland eG Winzergenossenschaft.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the wine market in Germany
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: wine 2
Summary category level: still wine 3
Summary category level: sparkling wine 4
Summary category level: fortified wine 5
Summary category level: champagne 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003òˆ’08 21
Value analysis (Euro), 2008òˆ’13 22
Value analysis (US dollars), 2003òˆ’08 24
Value analysis (US dollars), 2008òˆ’13 24
Volume analysis, 2003òˆ’08 26
Volume analysis, 2008òˆ’13 27
Company and brand share analysis 29
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Category Analysis: Still Wine 41
Value analysis (Euro), 2003òˆ’08 41
Value analysis (Euro), 2008òˆ’13 42
Value analysis (US dollars), 2003òˆ’08 44
Value analysis (US dollars), 2008òˆ’13 44
Volume analysis, 2003òˆ’08 46
Volume analysis, 2008òˆ’13 47
Company and brand share analysis 49
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 5 Category Analysis: Sparkling Wine 58
Value analysis (Euro), 2003òˆ’08 58
Value analysis (Euro), 2008òˆ’13 59
Value analysis (US dollars), 2003òˆ’08 61
Value analysis (US dollars), 2008òˆ’13 61
Volume analysis, 2003òˆ’08 63
Volume analysis, 2008òˆ’13 64
Company and brand share analysis 66
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Fortified Wine 75
Value analysis (Euro), 2003òˆ’08 75
Value analysis (Euro), 2008òˆ’13 76
Value analysis (US dollars), 2003òˆ’08 78
Value analysis (US dollars), 2008òˆ’13 79
Volume analysis, 2003òˆ’08 81
Volume analysis, 2008òˆ’13 82
Company and brand share analysis 84
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Champagne 95
Value analysis (Euro), 2003òˆ’08 95
Value analysis (Euro), 2008òˆ’13 96
Value analysis (US dollars), 2003òˆ’08 97
Value analysis (US dollars), 2008òˆ’13 97
Volume analysis, 2003òˆ’08 98
Volume analysis, 2008òˆ’13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Country Comparison 108
Value 108
Volume 112
Market share 116
Chapter 9 PESTLE Analysis 117
Summary 117
Political analysis 118
Economic analysis 122
Social analysis 126
Technological analysis 130
Legal analysis 133
Environmental analysis 137
Chapter 10 New Product Development 140
Product launches over time 140
Recent product launches 142
Chapter 11 Macroeconomic Profile 143
Macroeconomic indicators 143
Chapter 12 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 13 APPENDIX 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153
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